Welcome to the Machine!
Here’s why I can’t work in advertising: VISA paid for this commercial on the theory that it would make people want to be credit-bearing cogs in an efficient machine rather than some cash-handling jackhole human, pardon my French. But I‘m thinking the commercial works better as promotional fodder for a pro-cash organization with a name like The Society for the Promotion of Responsible Consumer Spending. Fight the machine! Stick it to the man! Pay in cash!
Does this commercial actually sell credit cards to the mainstream? Ignoring the possibility of a comical mix-up at an ad agency doing work for both the SPRCS and the VISA corporation, either I am completely out of touch with mainstream America or the commercial writer is. Here’s the link again. What do you think?